[MARVELOUS LIGHT EMPOWERMENT ASSOCIATION presents]
Built by HER: From Start to Scale
Event Date
January 30-31, 2026
Day 1: 10A - 5P, Day 2: 9A - 2P
Event Location
Hilton Atlanta Airport
Hapeville, GA
Milestone
Celebrating 10 Years
of Support, Strategy, & Sisterhood
[Marvelous Lights]
proudly sponsored by
[Our Speakers]
Meet the Mavens
[About the State of the Woman Address]
10 Years BOLD. 100% CEO.
This year, we’re flipping the script. At SOTWA2026, the women running the show — from startup founders to scaling CEOs — take center stage. Instead of passively listening to the experts, they’ll be asking the questions.
Our panels turn the traditional format on its head: entrepreneurs get real about their business challenges and grill the pros on marketing, branding, finances, clarity, and scaling smart.
Come celebrate 10 years of fearless, female-led business breakthroughs — and walk away with answers, resources, and a renewed sense of power.
Because the future is being built by her.
Grill the Experts
Business Spotlight Q&As
Media Mention Strategies
Profit Planning
Pop-Up Podcast Studio
Expertise Exchange
[What to Expect at #SOTWA10]
2 Days of Fearless, Female-led Business Breakthroughs
Product Demo
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Product Demo
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Product Demo
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Key Features
Product Demo
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Special Prizes
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Networking Lounge
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[Weekend Schedule]
Step into a realm of clever events
Day 1 | Built by Her: From Start to Scale
January 30, 2026
09:30 AM – 10.00 AM
Check-In + Coffee, Confidence & Connections
Light breakfast & networking with curated connection prompts. A little energy elevation before we hit the ground running.
10:00 AM – 10:15 AM
Opening Session:
10 Years Bold
Welcome address from MLEA director Kathy Booker and HERstory highlights from three founding alumnae from Marvelous Light’s award-winning Woman University program
10:15 AM – 11.00 AM
Flip the Script:
She-EO Real Talk
Forget the highlight reel. This is real talk with real women who’ve built businesses from the ground up — and lived to tell the truth about it. In this unfiltered panel, founders share what scaling actually looks like: the burnout, breakthroughs, and balancing acts behind success.
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Audience members will take the mic to ask their own business questions, flipping the traditional panel format and sparking the kind of raw, practical conversation that changes how you lead.
11:10 AM – 11:30 AM
Brand-Spanking YOU: Make a Real Splash Instead of Chasing Trends
Your brand doesn’t need a makeover — it needs meaning. In this session, you’ll learn how to create brand moments that matter, not just trend for a week. Whether you’re exploring content collaborations, media exposure, or product placement, you’ll discover how to align every opportunity with your story, values, and audience.
11:35 AM – 11:55 AM
The Confessional:
I don’t know how to price my services.
You’re not undercharging because you don’t know your worth — you’re undercharging because no one taught you how to price with strategy.
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In this honest, practical workshop, you’ll unpack the emotional blocks behind pricing, learn how to align your rates with your goals, and build a business that supports your lifestyle — not just your clients.
12:00 PM – 12.45 PM
Besties@Lunch: Town Hall Edition
Sit down, eat up, and connect with fellow founders at industry-specific tables. Step up to the mic!
12:50 PM – 1:20 PM
Activation Alley + Connections
This is where connections turn into collaborations. Activation Alley is your space to meet, mingle, and explore the brands and experts that make SOTWA possible.
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Visit vendor tables, discover new resources, and continue the conversations sparked in your sessions. We’ll also celebrate the sponsors and partners who invest in women’s empowerment — because your network grows stronger when we grow together.
1:25 PM – 1:45 PM
Impostor Check-In: Sales Problem or Confidence Problem? [Power in the Ask]
You don’t have a sales problem — you have a clarity problem. In this interactive session, you’ll learn how to replace self-doubt with structure and confidence.
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We’ll break down simple systems to help you attract real buyers, ask for the sale with ease, and stop shrinking when it’s time to talk about your value.
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You’ll walk away with a repeatable framework for selling that feels natural, not forced — and the confidence to finally own your worth.
1:50 PM – 2:10 PM
It’s Not Too Late to Finish Rich
You don’t need to be a finance expert to build a profitable business — you just need the right tools and mindset. In this hands-on workshop, you’ll uncover the most common financial missteps that hold small businesses back and learn practical ways to fix them.
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From setting prices that actually pay you to building a profit plan that feels doable, this session helps you take control of your numbers — and your future.
2:15 PM – 2:35 PM
Legal-ish: What You Don’t Know Could Crash Your Empire
You can’t build an empire on shaky ground. In this no-nonsense legal session, you’ll learn what to protect, when to protect it, and how to keep your business safe as it grows.
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We’ll break down the must-haves — from choosing the right structure to contracts, trademarks, and intellectual property — in plain language you can actually understand. Because the strongest businesses aren’t just profitable; they’re protected.
2:40PM – 3:00 PM
Real Power Moves: Build Your Body Before it Breaks Your Business
Details coming soon!
3:05 PM – 3:15 PM
Day 1 Wrap Up:
Share the Love
Share your feedback and learn what’s coming up for the rest of 2026.Â
3:15 PM – 4:30 PM
Toast to 10 Celebration + Mixer
Music. Mingling. Mocktails. Let’s toast to the past 10 years — and the 10 ahead!
6:30 PM – 7:15 PM
VIP Fireside Chat
Weekend Pass holders will enjoy this private session, learning directly from a successful She-EO’s power playbook!
Day 2 | Pitch + Polish: Stop Chasing Clients and Start Getting Results
January 31, 2026
9:00 AM – 9:30 AM
Check-In
Get ready for energy and hands-on work on you and your business.
10:15 AM – 12:15 PM
The Message Makeover Lab
Your next client isn’t just listening to what you say—they’re feeling how you show up. In this deep-dive workshop, you’ll use the myGiftsID™ Framework to refine your elevator pitch and messaging so it resonates with clients who actually fit your flow. Expect real talk, reflection, and hands-on clarity you can use immediately after you leave the room.
12:30 PM – 2:00 PM
PopUp Podcast Studio
Build out your social media assets with recorded interviews with our pro camera team + media presence coaching
2:00 PM
Conference Close
Make a few more connections before heading out for a fabulous year ahead!
[What They Say]
Powerful Praise
from Past Attendees
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Jonah James
Freelancer
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Wanda Forrest
UI Designer
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Linda George
Data Analyst
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Lucas Ramos
Freelancer
[Snatch Those Passes]
Choose Your #SOTWA10 Anniversary Experience
Join in person for the conference and celebration, or take the Day 1 knowledge to go with a Digital Pass.
- Day 1: CEO Strategies & Support
- Day 2: Pitch & Polish
- Lunch Provided
#SOTWA10
All-Access Pass
Day 1 learning + strategy sessions, anniversary mixer, bonus VIP session, plus Day 2 Pitch & Polish workshops and pop-up studio. In-person only.
$177.26
#SOTWA10
Studio Pass
Day 1 learning & strategy sessions, as well as anniversary celebration mixer. In-person.
$127.26
#SOTWA10
Digital Pass
Online access to Day 1 learning & strategy sessions. Live only: there will be no replay of the live broadcast.
$77.26
[FAQs]
Frequently asked questions
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[Become a Sponsor or Vendor]
Make Your Mark on #SOTWA10!
Our audience is almost entirely accomplished women business owners and executives in the Atlanta area. If your brand could use a full day of intimate interaction with this influential group – let’s talk!
Share Your Brand to Grow Your Business
Make connections that build your brand community! Showcase your products or services at an exhibitor table in Activation Alley at #SOTWA10.